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Duties of public relation officer

PRO services in Dubai

Public relation officer is a spokesperson for an organization. He is also known as media specialist who is responsible for communication between organization and public. He performs a key role in an organization by performing many roles. Some of the duties of public relation officer are:

Reputation manager

He is responsible for maintaining the reputation of the organization in front of general public. Goodwill of organization is dependent on him because he has to communicate matters of a company to potential customers, media and stakeholders. He should know what is to convey to the public and what is not to convey to maintain the reputation of the organization. He has to provide PRO services in Dubai to create an image of a company.

Media specialist

Public relation officer is also known as media specialist because he has to perform duties as media journalist and communicator to public. He is responsible to best communicate with customer and stakeholders through media. Media is a way through which interests and policies of the organization are published to stakeholders and customers.

Promotion of products and services

It is a duty of public relation officer to promote products and services of a company with which he works. He can promote products and services through news, exhibitions, events management, press conference organizations and publishing articles.

Introduce new products to market

Public relationship officer is responsible for promoting a product which is created by a company. He has to manage promotional events by planning strategies. He has to launch a new product to market.

PRO as outgoing person

One of the roles of public relationship officer is to interact with other people such as media persons, customers, potential clients, and stakeholders. He should be an outgoing person to perform these activities.

Situation handler

Public relationship officer has to provide PRO services by handling critical situations. He has to answer questions of public and media when issues arise. These issues may relate to products development and employees conflicts etc.

Budget management

It is a responsibility of public relation officer to oversee entire communication department in a company. He has to assure that promotional event are not too much costly and burden on budget of organization. He has to provide financial services as well.


Public relation officer is an advocate for an organization. He has to build an organization and maintain an image in front of stakeholders and clients.

Opinion master

He has to communicate with other employees in an organization. He has to give them an opinion about what is good for the health of the organization and what is not. He has to approve information to launch in front of public, customers and stakeholders. He oversees other employees for what information is suitable to communicate through social media and what is not.

Organizational performance

The performance of an organization depends on public relation officer performance. He has to perform his tasks and duties in a way that enable to achieve organizational goals. A company can gain profit through the efficient performance of public relation officer.

So, PRO services help organizations to maintain their reputation in eyes of stakeholders, potential customers, and clients. He has to communicate with the public through social media.

Progress of the Development Plan for Greater Casablanca 2015-2020 discussed by the Wali of Casablanca-Settat

development plan

The Wali of the region of Casablanca-Settat, Khalid Safir, presented the progress of the development plan of the Grand Casablanca 2015-2020 in the presence the students of the Faculty of Legal, Economic and Social Sciences of Aïn Chock.

The development plan for the economic capital mobilizing MAD33.6 million was launched and approved by the Morocco King KM King Mohamed VI on September 26, 2014. According to the Wali, from the total budget of MAD33.6 million, ten  agreements were signed, and nine million Moroccan dirhams are now committed, to which MAD16 million of public investments committed between 2015 and 2016 are added, and from other conventions and programs, such as the Grand Theater, new urban centers or works in the port of Casablanca.

At the beginning of his speech, the Wali recalled that the dynamics initiated at Casablanca level originated from the speech which was the Sovereign had made in Parliament on October 11, 2013, and which had identified the real challenges to raise the city of Casablanca to the rank of the modern metropolis and international financial hub.

According to Mohamed Dekkak, Chairman and Founder of Adgeco Group, Casablanca City has the potential to become one to most important financial and economic hubs internationally as it offers a wide range of investment opportunities to foreign lands. Although Casablanca is considered the most industrialized city in Morocco, it is still open for further developments. Casablanca is where the business scene is very dynamic. The development plan could be the key to putting the city of Casablanca in the international platform with regards to trading, service industry, construction, renewable energy and so on.

According to the progress report, three hopper projects will start in April.  These are the Almohad hopper linking Zellaqua square to the Hassan II mosque near the port of Casablanca; the Sidi Abderrahmane hopper which will decongest the traffic on the road Of Azemmour and the hopper of the Ain Sebaâ zoo along the Boulevard Moulay Ismail. An automatic traffic controller will be introduced in the summer. The technology is a central, highly automated and state-of-the-art traffic control center with a central intelligent platform, it will primarily operate 200 video surveillance cameras and will automatically pilot approximately 30 intersections installed with smart controllers. The latter will be programmed to measure the lengths of the traffic lanes per direction and to adjust the waiting times to the crossings consequently.

The progress for the new means of mobilization is in progress.  The second line of the Casablanca tram, serving the districts of Ain Sebaa and Sidi Bernoussi, and the extension of the first line to the Lissasfa district will be open to the public at the end of October 2018 according to the Wali of Casablanca-Settat.  The third and fourth lines will connect Mohammed VI Avenue and Oulad Ziane Boulevard, respectively, to Casa Port Station (dark red line) and Hassan II Mosque (green line). The bus transport sector will take its turn, and by the end of the contract of the current dealer Mdina Bus in 2019, it will have a total renewal of its fleet as well as the accommodation of a new set of management.

How does a strong social media profile can get you a job?

girls happy on social media

Nowadays social media is a hub where people can display their profiles and get hired easily. Those who are working in different companies can maintain their profile effectively. Social media has recently increased the hiring rate of the personal who have profile and services on display.

As people make connections on the social media and buy instagram likes they get to know different people with a variety of talent on the platform. This is the sole reason why most of the professional people present themselves as professionals on the social media. Following is a list how strong profile can guarantee a job.

Professional look of a profile

This point does matter it is for a job or some other reason. A profile which is empty and doesn’t have good description is more like to get rejected. Social media like LinkedIn are essential for landing a job.

These social media profiles push employers to make a decision about hiring a person. On such social media, the profile should be complete all the background education, expert skills and employment experience should be provided. A profile which is half empty is not going to effect much. As half filled profiles doesn’t provide any essential information about the career and experience of the person.

Make sure Achievements are written in Bold

Try to provide most of the achievements in bold letter. If an employer approaches make sure he gets to know about the future plans and what else improvement can bring towards the company. Facts get more accepted than the past achievements. Make sure profile has all the improvements facts that were gained in past projects. Facts always look beautiful and stand out from most of the description. Mention about what targets were achieved in the previous projects.

Profile up to date

If a person gets a new job and it’s a low-end position don’t get shy in updating the profile. If there is a promotion don’t put it as a status it would vanish after few days of other posts. Try to update the profile and keep on improving. An updated profile always look attracted people get information about the person. A profile which is outdated leaves a bad example of being lazy. The employer might get miscommunicated through the outdated profile. This would be a total loss of a potential job.

Connection based friends

On social media, a person can expect friends, family members, and neighbors to send a friend request. But have friends from same career line is also necessary. This keeps the person updated about the field. Plus keeps the connection open for the potential job. Friends from same career line can also help on the information about what new techniques and trends are being introduced in the community.

Profile picture

Always have a decent picture as a profile picture on any social media. Photos make a huge impact and most of the employer do count the first impression. In scouting first thing that gets seen and makes an impression is the profile picture. Make sure a decent photo is in place.

Following were the ways how can social media profile lands a good job.