The Mtn. - Mountain West Sports Network to Launch Nationwide on DIRECTV

Denver, CO & El Segundo, CA - February 22, 2008 - The MountainWest Sports Network - The Mtn. - and DIRECTV, the nation's leading satellite television service provider, today announced that DIRECTV will launch The Mtn., the nation's first network dedicated to a college conference, the Division I Mountain West Conference.

DIRECTV will launch The Mtn. on a nationwide basis in 2008, but no later than September 1. Channel position and programming package details will be available as they are finalized and the launch date nears. Consumers with questions about which DIRECTV package will carry The Mtn. in their area should visit www.directv.com for updates.

Kim Carver, vice president and general manager of The Mtn., said: "We are excited to share the passions, rivalries and pioneering spirit of Mountain West athletics with DIRECTV customers and college sports fans across the country. The Mtn. continues to grow because of the energy and dedication of Mountain West fans and their desire for in-depth, comprehensive college sports coverage."

"We're looking forward to adding the Mountain West Sports Network to our industry-leading lineup of sports programming and offer the Mountain West Conference's many passionate fans access to its wide variety of games and athletic events," said Dan Hartman, senior vice president, Programming, DIRECTV, Inc.

About The Mtn.
The MountainWest Sports Network - The Mtn. - premiered on September 1, 2006 as the first network dedicated to a college athletic conference - the Division I Mountain West Conference (MWC). The Mtn. annually covers more than 200 collegiate sporting events, including football, basketball, Olympic sports, and conference championship coverage. The Mtn. also provides news programming, coaches' shows, pre and post game analysis and feature programming about MWC athletics. The Mtn. is jointly owned by Comcast and CBS College Sports Network. For more information, visit www.themtn.tv.

About DIRECTV
DIRECTV, Inc., the nation's leading satellite television service provider, presents the finest television experience available to 16.8 million customers in the United States and is leading the HD revolution with 92 national HD channels - more quality HD channels than any other television provider. Each day, DIRECTV subscribers enjoy access to over 256 channels of 100% digital picture and sound, exclusive programming, industry-leading customer satisfaction (which has surpassed cable for seven years running) and superior technologies that include advanced DVR and HD-DVR services and the most state-of-the-art interactive sports packages available anywhere. For the most up-to-date information on DIRECTV, please visit directv.com.

About The Mountain West Conference
From its inception in 1999, the Mountain West Conference (http://themwc.cstv.com) has been committed to excellence in intercollegiate athletics, while promoting the academic missions of its member institutions. The Mountain West Conference is comprised of nine Division I institutions: The United States Air Force Academy, Brigham Young University, Colorado State University, the University of New Mexico, San Diego State University, TCU, UNLV, the University of Utah and the University of Wyoming.